Audience strategy
A buyer decision, message, and next step for each route.
256 leads.
In 15 days.
Audience strategy, founder-led video, and a focused enquiry flow. Inside the creative system behind HotelFirst’s Brand Selection ad.
Akshay MangalagiriFounder · HotelFirst Advisory
- Form leads
- 256
- Days
- 15
- Ad views
- 48.3K
- Published reels
- 8
HotelFirst Brand Selection campaign · View source ↗
One brand.
Four buyer conversations.
HotelFirstAdvisory
Creative route 01 / 04
Your vision first. The operator second.
- Prospecting
- New hotel projects; lead with brand-selection questions.
- Video brief
- Founder explains how to assess operator fit.
- Next step
- Discuss the hotel’s brand strategy.
Learn from enquiry quality.
Refine the next creative.
Refine the next creative.
Creative variants
Video hooks, covers, and static assets that work together.
Enquiry flow
A focused form and a relevant follow-up conversation.
Test & learn
Review lead cost and quality to guide the next iteration.
One expert.
Six ways to start a conversation.
Founder-led videos turn hospitality expertise into clear, specific reasons to pay attention.
Different funnels
for different ICPs.
Clear headlines. A recognizable brand. Optimized for different buyer decisions across ad campaigns, videos, and lead systems.
One clear hookA headline built around the buyer’s decision.
Readable at a glanceStrong contrast and a clear visual hierarchy.
Ready to iterateSeparate cover, message, and video variants.
Performance,
in the platform.
