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Akshay gave us 3 hours on camera.
We built 3 months of GTM content.

One strategy session and three hours on camera supplied a three-month GTM program.

Akshay Mangalagiri Founder · HotelFirst Advisory
Akshay Mangalagiri on the HotelFirst founder-content set
One-day production
  1. 1 strategy sessionDefine positioning
  2. 3 hoursFour looks on camera
  3. 3 months4–8 pieces each month
  4. 256 LeadsIn 15 days

256 Leads
in 15 days

Form leads from HotelFirst’s wider acquisition campaign. Explore the Meta Ads case study for the results behind the number.

Six published reels from one shoot.

  1. 06Latest
  2. 05
  3. 04
  4. 03
  5. 02
  6. 01

Every reel gets a hook.
And a plan to reach people.

Custom covers, channel-specific captions, and a release calendar. The work around the video is part of the deliverable.

Six cover designs. Six different reasons to watch.

HotelFirst · Cycle 02 · Planned

Five releases.
Twenty-five planned placements.

29 September–30 October 2026
One video each week, adapted for five channels.

  1. Week 01 · BS11

    Discounting can damage returns

    YouTube Shorts

  2. Week 02 · AM03

    Renovation needs a return case

    YouTube Shorts

  3. Week 03 · MA02

    Inspection is not guest reality

    YouTube Shorts

  4. Week 04 · BS07

    Challenge proposal assumptions

    YouTube Shorts

  5. Week 05 · BS06

    A brand pitch needs an asset plan

    YouTube Shorts

Tuesday LinkedIn · Facebook · X · Instagram

Friday YouTube Shorts

View the original release calendar

Tuesday: LinkedIn 11:30 · Facebook 12:30 · X 13:00 · Instagram 18:30.
Friday: YouTube Shorts 18:30. All times local.

Original Cycle 02 release calendar: five weekly videos, Tuesday posts across four channels and Friday YouTube Shorts. All placements marked pending.
Publishing-plan excerpt · All times local · Tap to view full size
  1. 01 / Create

    Design the first frame.

    A buyer-specific hook, a custom cover, and a subtitled vertical edit.

  2. 02 / Package

    Adapt for each channel.

    Platform-specific captions, a clear next step, and a reel-specific pinned question.

  3. 03 / Publish

    Give every post a slot.

    Weekly releases with defined posting times and a coordinated distribution plan.

  4. 04 / Refine

    Test the next version.

    Compare cover variants with the other variables held steady. Rework the strongest clips for the next cycle.

Akshay’s involvement ended with the shoot.

GenSync managed the edits, review, documentation, and publishing.

  1. 01Define positioning
  2. 02Write scripts
  3. 03Plan four looks
  4. 04Run the shoot
  5. 05Edit and review
  6. 06Publish
  7. 07Track prospects
GenSync producing Akshay's founder-content shoot
Akshay Mangalagiri with the GenSync production team.
Akshay recording the HotelFirst series.