Team Strategy
Fractional CMO vs Marketing Agency for Startups
A practical decision guide for founders choosing strategy leadership, execution capacity, or both.
Practical guides on startup GTM, acquisition, content, paid media, and building the right marketing team.
A practical decision guide for founders choosing strategy leadership, execution capacity, or both.
The framework we use to help startups land their first 10 customers without burning through runway.
What channels, tactics, and approaches are actually generating customers for startups this year.
Why generic outreach fails and how to write specific messages that qualified buyers can evaluate.
The common mistakes startup founders make with content—and how to fix them.
Lead generation strategies designed for startups with no budget and no team. How to generate leads when you're a team of 1-3.
How to build a LinkedIn presence that converts when you'd rather be building product. No awkward personal branding required.
Measure how content contributes to qualified attention, sales conversations, pipeline, and revenue.
How to evaluate outbound, referrals, content, partnerships, communities, and paid media by stage and buyer.
Start with a narrow ICP, a problem the buyer already prioritizes, direct founder outreach, and a clear sales conversation. Use content and referrals to strengthen credibility, then expand channels only after the message and offer produce reliable feedback.
The best strategy depends on stage and buyer. Early B2B teams usually benefit from founder-led customer conversations, focused outbound, useful content, and one distribution channel. Paid media becomes more useful when the offer, conversion path, and follow-up process are clear.
Cost depends on whether the company needs strategy, a launch asset, a website, ongoing content, paid media, or a full GTM system. GenSync can start a focused GTM launch video or asset sprint around $2,000; larger scopes are defined after a working call. See GenSync pricing and scope details.